| HERE ARE SOME FACTS. . . |
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- Virtual tours have become one of the most dynamic and important tools for marketing property and products for all kinds of business.
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- 92% of home buyers consider the addition of photos to an online listing to be very important, virtual tours even more so. (NDP Group, Sept 2000)
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- The average listing receives 38% more views than those without virtual tours. (REALTOR.com internal logs. July 2001)
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- Traditional advertising such as newspaper ads, brochures, and open houses have limited reach. Some of these traditional forms of marketing don’t give buyers a feel of what your property actually looks like.
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- Virtual tours are like having a 24x7 open house – available online without agents or home owners present.
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- Home buyers are becoming more web savvy. 60% of home buyers are using the internet to get information. Jupiter Research predicts that number will be as high as 80% by the end of 2005.
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- Internet buyers start using the Internet very early in the home buying process and before selecting a real estate agent. By having virtual tours, you can get more listings.
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- Since Internet buyers typically have a good understanding of what they want, where they want to live, and what they can afford, they tend to look at fewer homes and buy faster.
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- By the time internet buyers contact a real estate agent they have often:
- Chosen the neighborhood they want to be in
- Narrowed their choice of homes
- Come up with a list of homes they want to see
- Understood what they can afford and what their mortgage options are
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- Consumers are using the Internet to search for everything from vacation destinations, restaurants to spa services.
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- Virtual tours appeal to the sales & marketing, training, safety, human resources, corporate communication and investor relations departments of a business
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| BENEFITS FOR REALTORS |
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- Helps agents sell more homes and boost income
- Get more listing referrals from satisfied sellers
- Spend less time driving buyers from property to property
- Eliminates repeat showings
- Builds personal brand awareness
- Each listing becomes a new lead generator
- Makes your existing advertising even more effective
- Can easily display properties on any website or email by just inserting a link
- Show potential and existing clients that they go the extra mile for them with their innovating marketing efforts
- Mail a CD or email virtual tour presentations of available properties to potential clients
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| BENEFIT FOR HOME SELLERS |
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- Property is available for showing 24 hrs/day, 7 days/wk, clean or dirty, rain or shine
- Homes sells faster and will save time and money
- Reach more buyers with virtual tours than with any other comparable product or service on the internet
- Avoid the hassles of having strangers visit your property unless they have seen your tour and are interested in purchasing and not just looking
- Email your property tour to prospects anywhere around the country or in the world
- Offer people the chance to take a virtual tour from anywhere with internet access-their home, office or from any remote location
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| BENEFIT FOR HOME BUYERS |
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- Eliminate countless hours of driving around in the hot sun looking for properties and optimize time for both yourself and your agent
- Rather than merely viewing a small exterior photo and a plain text description, we allow you to see full color 360° views of properties, 24 hours a day, 7 days a week
- Enables out-of-town buyers to make qualified decisions efficiently and conveniently because they now have the ability to visually walk through the property without having to be there
- Virtual tours can be taken and viewed from anywhere with internet access, and all our tours can be quickly downloaded and burned to a CD/DVD to be viewed offline
- Navigate through the tour images without installing software, plug-ins or any long downloads
- Buyers can literally show the property that they are thinking of buying to family and friends before they make a buying decision
- Use a virtual tour to look inside your future property when access to the property is limited – visualize room sizes and decorating schemes before you move in!
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| BENEFITS FOR BUSINESSES |
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- A powerful tool for sales persons and employees to display information – full color 360° panoramic virtual tours of your products or business
- Showcase products that are too large or cumbersome to transport
- Provides interactive tours of facilities or products to anyone in the world 24 hours a day, 7 days a week, 365 days a year
- Eliminates repetitious presentations
- Especially helpful for your recruiting efforts. Candidates can view the work environment.
- Reduce travel cost for sales personnel, employees and customers, hence saving time and money
- Allows for documenting of product applications, installations, or facilities for archive, safety or insurance purposes
- Adds exciting, interactive dimensions to product presentation either online or sent via email or disc
- Virtual tours are popular for commercial office space for lease or sale
- Keep investors informed with updated progress of your building project
- Enhances investor/employee relations and employee relocations by showcasing offices, facilities and surrounding communities to friends and family
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